Burger King was the subject of many articles last year, concerning their extreme marketing campaigns. The Whopper Virgin campaign, in which BK served Whoppers in a blind taste test to rural people who had never tried a burger, was criticized by bloggers and others as an overt example of the perils of globalization.
Then there was "Flame," the Whopper-scented spray, which prompted many advertising blogs to proclaim BK responsible for the worst marketing idea of 2008.
The newest viral campaign is on Facebook, and it allows users to sacrifice 10 of their friends in the name of the Whopper. Upon removal, the sacrificees receive a notification from the BK application, and the sacrificer receives a coupon for a free Whopper.
At the time of this post, over 189,000 friends had been sacrificed, which shows just how useful Facebook can be to corporations. Bloggers have weighed in, as well. I found nearly 600 posts about the Whopper Sacrifice, as well as a few Facebook groups - including one calling for a boycott.
Would you be willing to sacrifice?
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