The Ugly Christmas Sweater has been around for a long time. In fact, so has the Ugly Christmas Sweater Party. But as of late, it seems that the perfect Ugly Christmas Sweater is the new Tickle Me Elmo. What was once an item that could be easily purchased at a Goodwill shop is now a commodity with a high level of bidding on EBay. What does the online community think?
www.uglychristmassweaters.com allows visitors to purchase sweaters, and offers tips on how to throw your very own Ugly Christmas Sweater party. The site had received 49,000 Page Views in the 60 Days preceding November 24th. Facebook lists more than 500 events related to "Ugly Christmas Sweater," and more than 100 user groups.
Off the blogs:
The premise of Ugly Sweater Parties is that you go to a Goodwill, Salvation Army, etc store (any store that has second-hand goods for sale), find the ugliest sweater you can, preferably related to Christmas/winter theme and wear it to the party. (Female, 20’s)
I'm not proud to admit it, but I bought one of those expensive eBay sweaters. I didn't want to, but I didn't really have much of a choice. Don't worry though. It's going back on eBay the morning after the party. (Male, 20s)
I just got my ugly sweater from ebay today. If I don't win I will be incredibly sad. It's soooooooo ugly. That's all I can say about it since it's a surprise. I have a feeling there will be some stiff competition this year. It's not just about the ugly Christmas sweater, but the entire ensemble. (Female, 31, Austin, TX)
The phenomenon seems to center mainly around men and women in their 20s and 30s. The sweaters have become "ironically chic" in their kitchiness. The older generations seem to refer to them just as "Christmas sweaters," and don't seem to appreciate the novelty that the younger generations have so overwhelmingly embraced.
Interested in more analysis? Drop me a line at HeatherM@nicholasresearch.com.
Posts
No comments:
Post a Comment