“I had a Whopper Jr. and an Icee. Did that EVER take me back! I can't remember the last time I had a Whopper Jr. Or an Icee, for that matter. But I do remember what they both represent. … I have these very vivid images of Papa at Burger King after church with us. I would always get a Whopper Jr. with no onions and french fries.” (Female, 30s, student)
“Mandorallyn [a toddler] had a Whopper Jr. (well, she ate the top of the bun, half the bottom bun, the tomato, the onion and a fourth of the meat pattie) and I had a Whopper Jr. and small onion rings.” (Female, 20s, Southern California, homemaker)
“I knew I wanted a Burger King, and my standard fare there is the double whopper. Whoppers are a fickle thing. A single whopper for a grown man with my stats is usually not enough: too much bread. A double is sometimes too much: lots of meat.” (Male, 30s, Vermont)
“For lunch I had: A Whopper w/Cheese - YIKES!!!! No fries and no soda though at least. Just the burger and a water. I had no dinner, and I danced all night - so I did work off the bad stuff that I ate earlier I hope!!!!” (Female)
“A couple days ago I filled up my gas tank at a whopping $3.85/gallon and on the way home I swung by Burger King to grab a whopper jr. and paid only $1.06 w/ tax.” (Female)
Even considering the fact that there are more women bloggers, in general, it was surprising how many women blogged about this burger.
Want more analysis? E-mail: heatherm@nicholasresearch.com
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