Free Grand Slam Day at Denny's!!!

This morning I noticed that two of my friends, who live in different states, had updated their facebook statuses to say they were off to get a Grand Slam Breakfast at Denny's. Personally, I have only been to Denny's a handful of times, and it was in college when that was one of the few places that stayed open late. I was partial to some sort of chicken sandwich that seems to have since left the menu. So I had to Google the Grand Slam and see what was going on.

Following the debut of their first ever Super Bowl ad, Denny's is giving a "Free Grand Slam to everyone in America." As a New Yorker, I can hardly tell you where the nearest Denny's is (thought Mapquest suggests it's somewhere between Rahway and Iselin, NJ), so I did not pay much attention to this claim when it aired. But apparently my friends in the rest of America took note.

So how well is their push to regain slipping breakfast market share working out for them? Well, according to the 1400 people who are tweeting about Denny's on Twitter, there are long lines, Denny's is giving out rain checks for those who can't get breakfast, and the local news stations are reporting on the Denny's mayhem. Free publicity. Sweet. Sounds like overall success for the home of the Grand Slam. Have you had your free Grand Slam yet?

Pepsi hearts the Obama Generation, but do they heart Pepsi back?

PepsiCo has been making big waves this month in the blogosphere with design overhauls for three of their largest brands. There's a lot of negativity about Tropicana's new minimalist design, and Gatorade's new Sesame Street- looking getup. This bottle of Gatorade is brought to you by a lightening bolt, and the letter "G." Says one DieLine.com commentor, "I saw this and immediately thought of Super Grover from Sesame Street."'

But the most buzz has gone to the new look for Pepsi, and their "Refresh Everything" campaign, which includes a logo that looks a lot like Obama's. The logo has even been grouped, by the New York Times, with "Obamabilia," merchandise that shows or references the President-Elect in order to generate sales.

So is PepsiCo trying to follow Obama's footsteps and gain grassroots popularity? Are they reaching out to America's youth? They sure are. Pepsi has created a cutesy video full of celebs, calling on "YOU" to film an open letter to President-Elect Obama, and upload it to their YouTube Channel, which currently has 44 videos and a mere 352 subscribers. The Jonas Brothers Channel has 421,646 subscribers.

So if Pepsi is not wildly popular on YouTube, what about on the Facebook? During Obama's campaign, he had widespread support across Facebook, including groups, events, applications, and mentions in profiles, posted items, and blog posts.

Facebook's Pages feature allows users and companies to create a page dedicated to a product/organization/person/etc., and then allows users to become fans. Users can also search to see which pages have the most fans, overall or by category. So who has the most fans of any page on Facebook? Barack Obama, with over 3 million fans. Coca-Cola is in at number three with over 2 million fans, but Pepsi does not even appear to have an official page. A search of Pages brings up fan pages for a few of the Pepsi varieties (Max, Crystal) but none for the soft drink itself. Clearly, they are not capitalizing the way the Obama campaign did. Even Captain C.B. Sully Sullenberger has a fan page, (with over 24,000 fans!!!) and he's only been famous for less than a day!

So, if Pepsi is serious about riding the Obama wave to become the new All-American cola, they need to get to the heart of Obama's success: Change you can believe in. Can a campaign called "Refresh Everything" really convince consumers that Pepsi is any different than the soda that's been trailing Coke in US sales for years? If it could, wouldn't Pepsi be riding in between Obama and Coca-Cola in Facebook popularity, instead of who is there now? D'oh!

You've Been Sacrificed

Burger King was the subject of many articles last year, concerning their extreme marketing campaigns. The Whopper Virgin campaign, in which BK served Whoppers in a blind taste test to rural people who had never tried a burger, was criticized by bloggers and others as an overt example of the perils of globalization.

Then there was "Flame," the Whopper-scented spray, which prompted many advertising blogs to proclaim BK responsible for the worst marketing idea of 2008.

The newest viral campaign is on Facebook, and it allows users to sacrifice 10 of their friends in the name of the Whopper. Upon removal, the sacrificees receive a notification from the BK application, and the sacrificer receives a coupon for a free Whopper.

At the time of this post, over 189,000 friends had been sacrificed, which shows just how useful Facebook can be to corporations. Bloggers have weighed in, as well. I found nearly 600 posts about the Whopper Sacrifice, as well as a few Facebook groups - including one calling for a boycott.

Would you be willing to sacrifice?

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